The UK's most read newspaper supplement
The hugely popular Weekend magazine is edited by Heather McGlone and is a key driver of the Daily Mail’s robust Saturday sale - with 74% of Daily Mail Saturday readers citing the magazine as a major factor in their decision to purchase - ahead of loyalty points and news events. With attention grabbing covers featuring stars of the small screen, it focuses on the best of the week’s TV and radio, with readers often keeping the comprehensive television listings for the whole week. Weekend magazine provides advertisers with a highly engaged and loyal audience, with nearly a third of readers stating that they read the magazine before the newspaper. Weekend magazine has established itself as the most read newspaper supplement in the UK.| Readership | 2 229 000 |
| Men | 42% |
| Women | 58% |
| ABC1 Adults | 65% |
| Own home (outright/mortgage/loan) | 85% |
| Savings/investments of £100 000 or more | index 173 |
Source: PAMCo Jul 19 - Jun 21 | TGI Jul 20 - Jun 21.