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Weekend Magazine

The UK's most read newspaper supplement

The hugely popular Weekend magazine is edited by Heather McGlone and is a key driver of the Daily Mail’s robust Saturday sale - with 74% of Daily Mail Saturday readers citing the magazine as a major factor in their decision to purchase - ahead of loyalty points and news events. With attention grabbing covers featuring stars of the small screen, it focuses on the best of the week’s TV and radio, with readers often keeping the comprehensive television listings for the whole week. Weekend magazine provides advertisers with a highly engaged and loyal audience, with nearly a third of readers stating that they read the magazine before the newspaper.     
Readership2 940 000
Men44%
Women56%
ABC1 Adults60%
Own home (mortgage/loan)86%
Savings/investments of £100 000 or moreindex 188

Source: PAMCo Jul 18 - Jun 19 Multibase. Publishers research.