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Evening Standard

Social Care - Evening Standard

London’s prime asset is its human capital: a large, highly skilled, diverse and multi-cultural workforce. Given the extensive transportation links into London, the city offers a regional labour pool of over 9 million – the largest regional workforce in Europe. The capital is made up of 33 separate boroughs, with each one requiring skilled and diverse professionals across a range of industry sectors. It will then come as no surprise to learn that a fifth of all public sector workers in the UK are based in London. In fact, London plays host to over 500,000 adults who work in social care and related occupations. Metro (London) and the Evening Standard reach more Londoners than any other national newspaper and provide advertisers with the platform to recruit from London’s pool of social care professionals.

Every day of the working week Metro (London) and the Evening Standard allow you to reach:

  • 2,181,000
    Adults - more than any other national newspaper
  • 605,000
    Adults 18-44 educated to degree level or higher
    - more than any other national newspaper
  • 421,000
    Adults educated to degree level or higher from an ethnic minority
    - more than any other national newspaper
  • 212,000
    Adults who work in public sector occupations
    - more than any other national daily newspaper
  • 154,000
    Adults working public sector occupations educated to degree level or higher
    - more than any other national newspaper
  • 118,000
    Adults aged 18 - 44 educated to degree level or higher who intend to change jobs in the next 6 months - more than any other national newspaper
  • 88,000
    Adults who have responded to a Jobs & Educational/Vocational Courses advert in the last 12 months - more than any other national newspaper
  • 105,000
    Adults who work in public sector occupations who are from an ethnic minority
    - more than any other national newspaper
  • 102,000
    Adults who work in social care and related occupations
    - more than any other national newspaper
Source: PAMCo July 18 - June 19. PAMCo weighting areas Bournemouth - Southampton - Portsmouth - Brighton - Dover - Guildford - Chelmsford - London Centre - London Inner - London South - London North West - Colchester - Northampton - Reigate - Norwich & Great Yarmouth - Ipswich - Oxford - London North East | TGI Jul 18 - Jun 19 London ITV

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