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Property Market Insight - Metro

Metro and the Evening Standard reach over 600,000 adults who intend to move home in the next six months, this figure amounts to 50% of all movers across London and the South East every month. Every week our editorially supported advertising platforms aim to engage, inform and inspire readers on all things property. Between March and May 2019 the Mail Metro Media Insight Team in partnership with the Evening Standard undertook a research project that was based on 1,400 online interviews conducted with Metro and Evening Standard readers. The research focused on a number of topics including:
  • Overview of the current property market
  • Motivations to purchase a new home
  • Understand the path to purchase and key drivers 
  • How to reach those who are looking to buy
  • How to create more effective property advertising communications
The results are great news for those with property to sell. Our study shows that consumers remain positive about property despite the economic uncertainty. There is an almost unshakeable belief in bricks and mortar in the longer term and that opportunities still exist within the current property market. Download research findings The Mail Metro Media property team host regular immersion sessions to discuss these findings in far more depth and work with marketing teams to help create the prefect strategy and campaign. For more information and to book a session please contact Laura Barnfield on 020 3615 0911.