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Daily Mail

Homes & Gardens - Daily Mail

Every Saturday the Daily Mail’s Homes & Gardens pages aim to inspire over 3.4 million predominately upmarket readers with ideas on how to improve both the inside and outside of their homes. Weekly gardening editorial offers advice on what and when to plant bulbs and seeds in order to make the most of any area of outdoor space regardless of size. These pages offer advertisers an established marketplace from which to sell everything from new kitchens, home furnishings and conservatories through to loft conversions and patio gardens.

Every Saturday the Daily Mail allows you to reach:

  • 3,442,000
    Adults - more than any other national newspaper
  • 2,878,000
    Adults who own their home - more than any other national newspaper
  • 2,095,000
    ABC1 Adults - more than any other national newspaper
  • 2,358,000
    Adults who agree with the statement 'I get a good deal of pleasure from my garden' - more than any other national newspaper
  • 2,318,000
    Adults who have bought gardening products (seeds, bulbs, plants or trees) in the last 12 months - more than any other national newspaper
  • 358,000
    Adutlts who have refurbished their bathroom or installed bathroom equipment in the last 12 months - more than any other national newspaper
  • 255,000
    Adutlts who have refurbished their kitchen or installed kitchen equipment in the last 12 months - more than any other national newspaper
  • 208,000
    Adults who have bought bedroom furniture (exclduing beds) in the last 12 months - more than any other mid-market or quality national newspaper
  • 262,000
    Adults who have/expect to make major home improvements in the last/next 12 months - more than any other mid-market or quality national newspaper
Source: PAMCo Apr 18 - Mar 19. TGI Jan - Dec 18.