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Metro

Motors - Metro

The importance of London to the motors market should not be underestimated.  As a region London offers more car owners than any other region in the country as well as more adults who intend to obtain a new car in the next 6 months. Every Wednesday, Metro (London) publishes an editorially supported motoring section, Metro Wheels. Editorial covers all the latest developments and innovations in the automotive industry including electric cars, superbikes, manufacturing advancements as well as putting the latest models through their paces. Metro Wheels provides advertisers with the platform to reach 177,000 Londoners who intend to obtain a new car in the next 6 months, in fact Metro readers are 21% more likely to intend to obtain a new car in the next 6 months than the average Londoner.

Every day in London Metro allows you to reach:

  • 1,817,000
    Adults - more than any other national newspaper
  • 585,000
    Urbanites (Adults aged 18-44 ABC1)
    - more than any other national newspaper
  • 533,000
    Adults who bought their car from a main dealer, other dealer/garage or a car supermarket - more than any other paid for national newspaper
  • 725,000
    Adults who own a car - more than any other national newspaper
  • 389,000
    Adults who intend to buy a car in the next 2 years
    - more than any other national newspaper
  • 195,000
    Adults who have responded to a classified advert in the last 12 months
    - more than any other national newspaper
Source: PAMCo Apr 18 - Mar 19. PAMCo weighting areas Bournemouth - Southampton - Portsmouth - Brighton - Dover - Guildford - Chelmsford - London Centre - London Inner - London South - London North West - Colchester - Northampton - Reigate - Norwich & Great Yarmouth - Ipswich - Oxford - London North East. TGI Jan - Dec 18 London ITV.

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