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Daily Mail

Mobility & Assisted Living - Daily Mail

Every day of the week the Daily Mail provides advertisers with a platform to showcase assisted living products to over a million affluent adults aged 55+. Regular editorial features aim to educate and inform readers on how assisted living products can make homes safer, more accessible and most importantly allow occupants to make the most of their living space once again. Throughout the year our team of expert writers review a whole host of products in this rapidly advancing sector including stairlifts, beds, mobility scooters, chairs, bathroom aids and adaptive vehicles - all geared towards helping readers make a more informed buying decision.

The Daily Mail allows you to reach:

  • 2,512,000
    Adults – more than any other mid-market or quality national newspaper
  • 2,087,000
    Homeowners - more than any other national newspaper
  • 1,610,000
    Adults who are retired - more than any other national newspaper
  • 1,188,000
    ABC1 Adults aged 55+ - more than any other national newspaper
  • 509,000
    AB Adults aged 55+ - more than any other national daily newspaper
  • 230,000
    Adults who have bought mobility/assisted living aids in the last 12 months
    - more than any other mid-market or quality national newspaper
Source: PAMCo Apr 18 - Mar 19. TGI Jan - Dec 18.