Our Brands > Metro

Metro Scotland

Reach a cash rich time poor audience

Launched in 1999, Metro was designed to brighten up the morning commute for an urbanite audience and get them up to speed quickly with what they need and want to know. Today it does so in over 50 cities across the UK. Metro’s content is concise, relevant and engaging, presented in a visually appealing, well designed fashion. It remains a sought-out product for the latest news, sport, entertainment and daily features which focus on food, travel, fashion, technology, games, film, music and so much more. Every day of the working week Metro is read by over 153,000 adults across Scotland. Metro’s success is based upon the newspaper’s ability to deliver the right product, in the right place, at the right time to the right people. It gives advertisers a valuable opportunity to reach a young, affluent and responsive urban audience. Download brand overview      
Distribution 115 804
Readership 153 000
Men 58%
Women 42%
AB Adults 29%
ABC1 Adults 58%
Full time employment 60%
Students 9%
Distribution Map
Source: ABC Jul 18 - Jun 19 | PAMCo Jul 18 - Jun 19 - Readership based upon national rpc of 1.69 | Profile based on national readership