Our Brands > Metro

Metro West Midlands

Reach a cash rich time poor audience

Launched in 1999, Metro was designed to brighten up the morning commute for an urbanite audience and get them up to speed quickly with what they need and want to know. Today it does so in 52 cities across the UK. Metro’s content is concise, relevant and engaging, presented in a visually appealing, well designed fashion. It remains a sought-out product for the latest news, sport, entertainment and daily features which focus on food, travel, fashion, technology, games, film, music and so much more. Every day of the working week Metro is read by over 151,000 adults throughout the West Midlands. Metro’s success is based upon the newspaper’s ability to deliver the right product, in the right place, at the right time to the right people. It gives advertisers a valuable opportunity to reach a young, affluent and responsive urban audience. Download brand overview      
Distribution 89 393
Readership 151 074
Men 59%
Women 41%
AB Adults 32%
ABC1 Adults 61%
Full time employment 59%
Students 9%
Distribution Map
Source: ABC Jul 18 - Jun 19 | PAMCo Jul 18 - Jun 19 - Readership based upon national rpc of 1.69 | Profile based on national readership