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App Edition

AM and PM digital editions

Every day of the working week Metro publishes a morning and evening digital edition that has been responsively designed ensuring that it is available across all phone and tablet devices. The morning edition's content is taken from the newspaper and includes the latest news stories, Guilty Pleasues, lifestyle featues and sport ensuring that our urbanite audience are fully briefed on the events that will unfold throughout the day. The evening edition is curated from the latest and trending stories across news, entertainment and showbiz specifically targeting commuting readers who are in a more relaxed mindset.    
Daily active users 35 000
Weekly active users 60 000
Monthly active users 100 000
Av time per visitor per day 35 mins
Male 52%
Femail 48%
ABC1 68%
Av page views per visitor per day 65
Average ad dwell time 8 secs
CTR on digital edition ads 1.5%