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Serious news, fun and a social conscience

metro.co.uk provides a young mobile audience with access to the content they want, in an engaging and visually appealing format 24 hours a day, 7 days a week. A team of predominately millennial digital journalists who can empathise with the metro.co.uk audience make sure that content covers the topics that matter to them including: mental health, fitness, food, sex and travel to name but a few. As well as a team of skilled journalists metro.co.uk is also home to a whole host of bloggers who share their unique life experiences and passions, enabling metro.co.uk to publish many different stories in a way that engages readers and keeps them coming back to the site.  metro.co.uk encourages its socially active audience to comment and reflect on the topics that matter to them as well as sharing with their like-minded friends. 
Monthly UK unique visitors23 713 000
Page views141 533 000
Amount of UK traffic from mobile devices93%
18 - 4453%
ABC1 Adults61%
Source: PAMCo Jan - Dec 19