Our Brands > Mail Online

Audience numbers

Over 21 million visitors a month

MailOnline has firmly established itself as a go to destination for those looking for the latest in news, politics, business and showbiz from around the world and now reaches more daily users in the UK than any other newspaper website.
Monthly unique visitors21 062 000
Daily unique visitors4 205 000
Traffic from mobile devices87%
AB Adults36%
ABC1 Adults65%
15 - 3432%
Main shopper78%

Source: PAMCo Jul 18 - Jun 19 - Profile figures based on monthly audience