An affluent and financially secure audience
The Monday to Saturday edition of the i circulates 142,642 copies and has a daily readership of over 370,000. The i is read by an affluent audience who are over twice as likely to own their home outright when compared to the average Brit.| Circulation | 142 642 |
| Readership | 378 000 |
| Men | 196 000 (50%) |
| Women | 183 000 (47%) |
| AB Adults | 160 000 (41%) |
| ABC1 Adults | 301 000 (77%) |
| 55+ | 305 000 (77%) |
| Retired | 229 000 (58%) |
| Own home outright | 263 000 (67%) |
| Average valule of savings/investments | £35 870 |
Source: PAMCo Jul 19 - Jun 21 | TGI Jul 20 - Jun 21 | ABC Jan 21 - Jun 21