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Circulation & Readership

An affluent and financially secure audience

The Monday to Saturday edition of the i circulates 142,642 copies and has a daily readership of over 370,000. The i is read by an affluent audience who are over twice as likely to own their home outright when compared to the average Brit.
Circulation142 642
Readership 378 000
Men 196 000 (50%)
Women 183 000 (47%)
AB Adults160 000 (41%)
ABC1 Adults301 000 (77%)
55+ 305 000 (77%)
Retired 229 000 (58%)
Own home outright 263 000 (67%)
Average valule of savings/investments£35 870

Source: PAMCo Jul 19 - Jun 21 | TGI Jul 20 - Jun 21 | ABC Jan 21 - Jun 21