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Circulation & Readership

An affluent and financially secure audience

The Monday to Saturday edition of the i circulates 227,418 copies and has a daily readership of 400,000. The i is read by an affluent audience who are over twice as likely to own their home outright when compared to the average Brit.
Circulation215 640
Readership 387 000
Men212 000 (55%)
Women175 000 (45%)
AB Adults163 000 (42%)
ABC1 Adults280 000 (72%)
55+309 000 (80%)
Retired231 000 (60%)
Own home outright266 000 (69%)
Average valule of savings/investments£55 549

Source: PAMCo Jan - Dec 19. ABC March 2020. TGI Oct 18 - Sep 19.