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Circulation & Readership

An affluent and financially secure audience

The Monday to Saturday edition of the i circulates 223,380 copies and has a daily readership of over 370,000. The i is read by an affluent audience who are over twice as likely to own their home outright when compared to the average Brit.
Circulation223 380
Readership 378 000
Men213 000 (57%)
Women164 000 (43%)
AB Adults152 000 (40%)
ABC1 Adults278 000 (74%)
55+306 000 (81%)
Retired228 000 (60%)
Own home outright271 000 (72%)
Average valule of savings/investments£50 221

Source: PAMCo Apr 19 - Mar 20 | TGI Oct 18 - Sep 19 | ABC Apr 19 - Mar 20 | *Pre Covid19