An affluent and financially secure audience
The Monday to Saturday edition of the i circulates 227,418 copies and has a daily readership of 400,000. The i is read by an affluent audience who are over twice as likely to own their home outright when compared to the average Brit.| Circulation | 215 640 |
| Readership | 387 000 |
| Men | 212 000 (55%) |
| Women | 175 000 (45%) |
| AB Adults | 163 000 (42%) |
| ABC1 Adults | 280 000 (72%) |
| 55+ | 309 000 (80%) |
| Retired | 231 000 (60%) |
| Own home outright | 266 000 (69%) |
| Average valule of savings/investments | £55 549 |
Source: PAMCo Jan - Dec 19. ABC March 2020. TGI Oct 18 - Sep 19.