An affluent and financially secure audience
The Monday to Saturday edition of the i circulates 223,380 copies and has a daily readership of over 370,000. The i is read by an affluent audience who are over twice as likely to own their home outright when compared to the average Brit.| Circulation | 223 380 |
| Readership | 378 000 |
| Men | 213 000 (57%) |
| Women | 164 000 (43%) |
| AB Adults | 152 000 (40%) |
| ABC1 Adults | 278 000 (74%) |
| 55+ | 306 000 (81%) |
| Retired | 228 000 (60%) |
| Own home outright | 271 000 (72%) |
| Average valule of savings/investments | £50 221 |
Source: PAMCo Apr 19 - Mar 20 | TGI Oct 18 - Sep 19 | ABC Apr 19 - Mar 20 | *Pre Covid19