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Evening Standard

Franchising - Evening Standard

UK franchise businesses continue to grow and it is estimated that there are over half a million people employed in franchising, as franchisers, franchisees or as someone involved in supporting the sector. The UK franchise industry now contributes £15 billion to the UK economy. London as a region is home to an ambitious and cash rich population. There are more adults living in London who would like to set up their own business one day than any other region in the country. Those living in the capital have an average of £31,816 in savings/investments, nowhere else in the country has a wealthier population. These two factors combined provide advertisers with an audience that have both the motivation and capital required to run a successful franchise operation. Metro (London) and the Evening Standard allow you, the advertiser, to reach over 2.2 million Londoners - no other national newspaper can provide greater coverage.

Every day in London, Metro and the Evening Standard allow you to reach:

  • 2,181,000
    Adults - more than any other national newspaper
  • 745,000
    AB Adults - more than any other national newspaper
  • 291,000
    Adults who are self employed - more than any other national newspaper
  • 323,000
    Adults who strongly agree with the statement "I would like to set up my own business one day" - more than any other national newspaper
  • 309,000
    Adults who strongly agree with the statement "I look for profitable ways to invest my money" - more than any other national newspaper
  • 51,000
    Adults who have invested money in their own business
    - more than any other national newspaper
Source: PAMCo Apr 18 - Mar 19. PAMCo weighted areas: Bournemouth/Southampton/Portsmouth/Brighton/Dover/Guildford/Chelmsford/London Centre/London Inner/London South/London North West/Colchester/Northampton/Reigate/Norwich & Great Yarmouth/Ipswich/Oxford/London North East. TGI Jan - Dec 18 London ITV.  Premierline. Proactive Marketing.