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Evening Standard

 Charities - Evening Standard

Charities are part of British life and range from small groups meeting local needs to well-known major charities with budgets of millions. In the UK, there are nearly 170,000 registered charities with a total income of £48 billion. Charities receive support from society in many ways, the most popular way members of the public donate to charity is to make purchases in a charity shop.

As a region, 59% of Londoners have donated to charity in the last 12 months, with over 1.3 million Londoners donating more than £150.

As well as financial donations, charities rely on the public to donate their time and support. There are more adults living in London than any other region in the UK who agree strongly with the statement "I would be prepared to volunteer my time for a good cause", so it will come as no surprise to learn that there are also more adults in the capital who have helped out/volunteered their time to help out at a charity than anywhere else in the country. Every day of the working week Metro (London) provides the perfect platform for charities to showcase their cause and fundraising activities. As well as Metro advertisements can also appear on the same day in the Evening Standard, providing advertisers with unrivalled coverage of London and the south east.

Every day in London, Metro and the Evening Standard allow you to reach:

  • 2,075,000
    Adults - more than any other national newspaper
  • 1,310,000
    ABC1 Adults - more than any other national newspaper
  • 1,002,000
    Adults who have donated to charity in the last 12 months
    - more than any other national newspaper
  • 467,000
    Adults who strongly agree with the statement "I would be willing to volunteer my time for a good cause" - more than any other national newspaper
  • 293,000
    Adults who have taken part in a charitable activity in the last 12 months
    - more than any other national newspaper
  • 362,000
    Adults who have responded to a classified advertisement in the last 12 months - more than any other national newspaper
  • 228,000
    Adults who have donated £150 or more to charity in the last 12 months
    - more than any other national daily newspaper.
Source: PAMCo April 19 - March 20. TGI Jan - Dec 19 London ITV. PAMCo weighted areas: Bournemouth/Southampton/Portsmouth/Brighton/Dover/Guildford/Chelmsford/London Centre/London Inner/London South/London North West/Colchester/Northampton/Reigate/Norwich & Great Yarmouth/Ipswich/Oxford/London North East