Museums - Metro
London is one of the most popular tourist destinations in the world attracting tens of millions of international and domestic visitors every year. The city is home to over 200 museums and registered art institutions meaning there is always something to see and do in the capital. Every Friday Metro (London) publishes its definitive entertainment guide Weekend that provides inspiration to over 1.7 million Londoners on what to do in their leisure time. Weekend provides advertisers with the platform to showcase their exhibitions and museums to more Londoners than any other national newspaper. As well as Weekend Metro also publishes a number of targeted advertising features though out the year that cover topics including; Great Days Out, Festivals, Christmas Specials, Gay Pride as well as bespoke features that allow advertisers to collaborate with Metro’s team of expert writers to create content around their brand.Every day in London, Metro allows you to reach:
- 1,785,000Adults - more than any other national newspaper
- 606,000Adults aged 18 - 34 (26% of total readership)
- more than any other national newspaper - 380,000Adults who have been to an exhibition in the last 12 months
- more than any other national newspaper - 588,000Adults who have been to a museum in the last 12 months
- more than any other national newspaper - 408,000Adults who have been to a gallery in the last 12 months
- more than any other national newspaper - 192,000Adults who have been to The Barbican or Southbank in the last 12 months
- more than any other national newspaper - 521,000Adults who are interested in the art/theatre pages of newspapers
- more than any other national newspaper - 148,000Heavy gallery/exhibition goers - more than any other national newspaper