Reach an affluent Scottish audience
The Scottish Daily Mail reflects the concerns, hopes and aspirations of the nation. The paper has a proud track record of standing up for its readers with hard-hitting campaigns, robust reporting and brilliant analysis. The Scottish Daily Mail is the home of the best writing in Scotland, with a stellar cast of award-winning columnists, commentators and feature writers. The Scottish Daily Mail's must-read sections on health, personal finance, lifestyle and travel combined with its mix of Scottish and UK content as well as outstanding sports coverage, make the newspaper an unbeatable daily package.| Circulation | 69 238 |
| Circulation - Saturday | 101 544 |
| Readership | 121 000 |
| Readership - Saturday | 138 000 |
| Men | 51 000 (43%) |
| Women | 60 000 (57%) |
| AB Adults | 40 000 (33%) |
| ABC1 Adults | 86 000 (71%) |
| Homeowners | 98 000 (81%) |
Source: PAMCo Apr 19 - Mar 20, Government Office Region - Scotland | ABC Apr 19 - Mar 20 | *Pre Covid19