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Circulation & Readership

The most read newspaper in the UK

The Monday to Saturday edition of the Daily Mail circulates 1,270,128 copies and has a daily readership of over 2.5 million.The Daily Mail is distributed all over the UK and sells more copies than any other quality or mid-market national daily newspaper The Saturday edition of the Daily Mail sells an additional 500,000 copies, with 1,836,295 copies being sold that are read by over 3.5 million adults, making the Saturday edition of the Daily Mail the most read newspaper in the country! The Daily Mail provides advertisers with unrivalled reach of a predominately cash rich, time rich audience.     
Circulation 1 270 128
Circulation - Saturday 1 836 295
Readership 2 512 000
Readership - Saturday 3 442 000
Men 1 174 000 (47%)
Women 1 338 000 (53%)
AB Adults 641 000 (26%)
ABC1 Adults 1 506 000 (60%)
Homeowners 2 087 000 (83%)
Own home outright 1 808 000 (72%)
Savings & investments of £100k or more 393 000
As well as providing national coverage the Daily Mail also allows advertisers to target readers by region. Download the Daily Mail edition split map
Source: PAMCo Apr 18 - Mar 19 Multibase. ABC Jan - Dec 2018.