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Scottish Edition

Reach an affluent Scottish audience

The Scottish Daily Mail reflects the concerns, hopes and aspirations of the nation. The paper has a proud track record of standing up for its readers with hard-hitting campaigns, robust reporting and brilliant analysis. The Scottish Daily Mail is the home of the best writing in Scotland, with a stellar cast of award-winning columnists, commentators and feature writers. The Scottish Daily Mail's must-read sections on health, personal finance, lifestyle and travel combined with its mix of Scottish and UK content as well as outstanding sports coverage, make the newspaper an unbeatable daily package.    
Circulation 73 822
Circulation - Saturday 106 211
Readership 138 000
Readership - Saturday 165 000
Men 58 000 (42%)
Women 80 000 (58%)
AB Adults 36 000 (26%)
ABC1 Adults 79 000 (57%)
Homeowners 105 000 (76%)

Source: PAMCo Apr 18 - Mar 19 Multibase. ABC Jan - Dec 2018.