This Privacy & Cookies Policy was updated on 27 Jan 2017. Please take the time to review before you continue to use our products and services.
By using our products and services, including browsing our websites, registering or logging in, you agree we may use your information as outlined in this Policy.
If you do not wish to have your information used in line with this Policy, you must not use our products and services and not otherwise provide us with your information.
Metro Direct Sales is an advertising division of dmg media.
dmg media is an international multichannel media company which is home to some of the UK’s most popularbrands, including the Daily Mail, The Mail on Sunday, MailOnline, Metro, This Is Money, Today I’m Wearing and You Beauty Box. These brands are trading styles and divisions of Associated Newspapers Ltd, which is the data controller for the purposes of EU data protection law.
Information we may hold about you
Information you’ve provided to us
Information about products and services you’ve ordered, enquired about or shown an interest
Information provided by other companies who have obtained your permission through their own privacy policies to share information about you, including from specialist data companies
Information about your interaction with our websites, mobile apps and other products and services, including adverts
Information we collect using cookies stored on your device about your use of our websites and/or selected third party websites.
Information we collect or remember using technologies similar to cookies, such as device identifiers on your mobile device.
Your IP address, which is a number that identifies a specific network device on the internet which allows your device to communicate with websites and apps.
Technical information from your device relating to the service you receive
Information relating to the location of your device.
In line with industry best practice guidelines, we have a central database were we compile and hold all the information we have about our customers. In the industry this is often known as a “single customer view”.
How we may use your information
By using our websites, apps and other products and services, you agree that we may collect, hold, use or otherwise process your information (including personal information) for the purpose of providing you with those products and services and developing our business which shall include (without limitation):
Verifying your identity (for example when you return to our website)
Personalising the content and advertisements you see on our websites and apps
Developing the design and style of the our products and services to make improvements
Understanding more about you, such as your location and demographic information
Informing you about the latest changes to our products and services
Informing you of promotional offers that you might find interesting
Customer services and support
Informing you if you have been successful in any competitions or promotions
Compiling customer reviews
Conducting market research
Carrying out statistical, technical and logistical analysis and strategic development
For accounting purposes
To send you periodic newsletters about your chosen services
To send you direct marketing. This may include communications by post, telephone or email or SMS about us and our business partners’ products and services, events and special offers
Communicating (and personalising such communication) with you
We may monitor and keep records of email communications which you send to us and other communications with you in accordance with this policy and our other business interests.
To provide you with location based services such as weather information based on your location and to provide advertising relevant to your location and previous locations
To block disruptive use and to ensure the security of our products and services
To ensure the integrity of votes, competitions and polls
To comply with laws and other circumstances permitted under the Data Protection Act 1998 and other data protection laws.
How we may use your information in specific products or servicesWorking with us
Location based services
Where we provide services that utilise your device’s location, such as local weather or news, your location will be determined either from a lookup of your IP address in a “GeoIP” database which lists information provided by your ISP (usually your closest town or borough) or your precise location directly from the device (such as through GPS or Wifi on mobile devices) where you have granted permission for us to access this location information. If you have given us permission to use your location, we may use it for marketing and advertising purposes.
Presently, there is no advertising on the Metro Direct Sales website. For details on how we advertise on our other websites please click here.
How we may share your information
We may share information about you with suppliers that we engage to help us provide the services and/or functionality, e.g. online payment processing and suppliers of any of the goods or services that you buy. We will use reasonable endeavours to ensure these third parties process your data securely.
As discussed above, we may share your personal information with other companies within the DMGT group of companies
We may also share personal information about you to third parties, where you have given us permission or where the third party can confirm that they have your permission for us to do this.
We may also provide third parties with certain aggregate statistical data about our customers’ use of our websites and apps, which may include demographic data such as age range and/or geographic location of groups of our customers. This aggregate data does not include contact details (such as the customer’s name or postal address).
We may transfer, sell or assign any of the information described in this Policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or reorganisation of our business.
We may also share your information as required by law and as contemplated by the Data Protection Act 1998 and other data protection laws.
Safeguards and security for your information
We have measures in place to protect the security of your personal information from unauthorised access or use, such as by using encryption technology.
We comply with the Data Protection Act 1998 and related data protection laws. For more information on the Data Protection Act 1998 and your related rights please see the Information Commissioner’s Office website www.ico.gov.uk.
Please note that our website, apps and other products and services may not work correctly (or at all) if you change your preferences. For your cookie choices, please the Cookies Policy below.
Email & SMS marketing
You can opt out of a particular marketing campaign or newsletter subscription by clicking on the 'unsubscribe' link in each email.
Your can opt-out of marketing text messages by replying 'STOP'.
In accordance with industry best practice guidelines, we may retain your information for a reasonable amount of time to make sure that we do not contact you in the future.
You should be aware that when you use our websites and apps we may collect information using cookies or similar technologies.
What are cookies and how do they work?
Cookies are small files that are downloaded to your computer or mobile device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again, so it can recognise you. This allows websites to tailor what you see on the screen.
Do you use other technologies which are similar to cookies?
Our websites and emails often contain small invisible images known as 'web beacons' or 'tracking pixels'. These are used in a way similar to cookies, to understand when a particular part of a webpage, email or app is viewed.
Our apps often use device identifiers in the same way as cookies as used on web browsers. A device identifier is a unique number on your device which allow us to remember your device.
Cookies are an important part of the internet. They make using websites much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups:
(i) Cookies that are needed to provide the service you have asked for
Some cookies are essential so you can move around the website and use its features. Without these cookies, services you've asked for can't be provided. These cookies don't gather information about you that could be used for marketing or remembering your browsing history. For example:
Keeping you logged in during your visit; without cookies you might have to log in on every page you go to.
(ii) Cookies used to improve your browsing experience
These cookies allow the website to remember choices you make, such as your language or region and they provide improved features. For example:
Remembering your preferences and settings, including marketing preferences.
Remembering if you've filled in a survey, so you're not asked to do it again.
Showing you information that's relevant to products of ours that you have or products or features that you or your business might be interested in.
Showing 'related article' links that are relevant to the page you're looking at.
Linking your browsing history collected by analytics cookies to your registration details to provide you with recommended content and marketing
(iii) Cookies used to understand how people use our products and services (Analytics)
We like to keep track of what pages, links and sections of our apps are popular and which ones don't get used so much to help us keep our sites relevant and up to date. It's also very useful to be able to identify trends of how people navigate (find their way through) our sites and if they get 'error messages' from web pages.
We use website analytics that utilise advertising cookies to better help us understand the demographics and interests of users of our website. These advertising cookies known as “online behavioural advertising” or “OBA” are tailored to you and use information collected by first party and third party cookies.
Your cookie choices
Please note that our website, apps and other products and services may not work correctly (or at all) if you change your preferences.
You can usually prevent the operation of web-beacons by changing your web-browser cookie settings and your ad choices, or for those in emails, by switching off images in your email client or viewing emails using only the “text” display (rather than “HTML” display”). See the “Help” section of your email client for instructions.
You can opt out of analytics on this website by changing your browser cookie settings or using browser extensions as outlined in our analytics partners’ websites:
To opt-out of the Google Analytics demographics and interests technologies that use online behavioural advertising cookies, when using a mobile device, you can opt-out of receiving online behavioural advertising by selecting ‘Limit Ad Tracking’ in the Settings of your Apple iPhone or iPad, or the “Opt out of interest-based ads” in the Settings on your Android device. You may also be able to reset your unique identifier used for online behavioural advertising (referred to as an “Advertising ID”) in the Settings on your Apple or Android device. See our Controlling interest based advertising and other third party cookies page for other ways to opt-out and for more information.
Contacting us and accessing your personal information
If you have any queries or comments about this Privacy & Cookies Policy please contact us at:
If you wish to review or receive a copy of the personal information we hold about you, or further information about how we handle your information, please write to us at:
Data Protection Officer
Commercial Legal Department
Associated Newspapers Limited
2 Derry Street
Where permitted by law, we may charge a small administration fee (not exceeding the maximum permitted) in relation to fulfilling a request for access to personal information.
Changes to this Privacy & Cookies Policy
We reserve the right to make changes to our Privacy & Cookies Policy. Where changes are made, we will post the revised Policy here with an updated effective date. Your continued use of our websites, apps, or other products or services will signify your acceptance of these changes.