MetroEvening StandardLondon classified

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HEALTH & BEAUTY

The UK’s Health and Beauty industry is extremely vibrant with a broad and expanding customer base with non-surgical procedures accounting for almost 92% of all treatments. Over 1.9 million adults in the UK have had cosmetic surgery and a further 1.9 million agree strongly with the statement 'I would consider having cosmetic surgery'. London's importance to the health and beauty industry should not be underestimated. Adults living in the capital are very health and image conscious, this is reflected by the fact that Londoners are more likely to consider having cosmetic surgery than any other region in the UK.

In London, Metro and the Evening Standard allow you to reach:

  • 2,489,000Adults - more than any other national newspaper
  • 1,445,000ABC1 Adults - more than any other national newspaper
  • 277,000Adults who agree strongly with the statement 'I take great pleasure in looking after my appearance'
    - more than any other national newspaper
  • 270,000Adults who strongly agree with the statement "It's important to be attractive to the opposite sex" - more than any other national newspaper
  • 475,000Adults who are interested in innovations in cosmetics
    - more than any other national newspaper
  • 354,000Adults who strongly agree with the statement "I should do a lot more about my health"
    - more than any other national newspaper
  • 236,000Adults who definitely agree with the statement "Most of the time I am trying to lose weight" - more than any other national newspaper
  • 100,000Adults who strongly agree with the statement "I would consider having cosmetic surgery"
  • 203,000Adults who have had cosmetic surgery
    - more than any other national newspaper
Source: NRS July 2015 - June 2016 London ITV. TGI April 2015 - March 2016 London ITV