MetroEvening StandardLondon classified

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CHARITIES

Charities are part of British life and range from small groups meeting local needs to well-known major charities with budgets of millions. In the UK, there are over 163,000 registered charities with a total income of £36 billion. Charities receive support from society in many ways, the most popular way members of the public donate to charity is to make purchases in a charity shop. A recent study has shown public trust and confidence in charities is high; 46% of adults have donated to charity in the last 3 months.

As a region, 55% of Londoners have donated to charity in the last 12 months, with 883,000 Londoners donating more than £150. 

As well as financial donations, charities rely on the public to donate their time and support. There are more adults living in London than any other region in the UK who agree strongly with the statement "I would be prepared to volunteer my time for a good cause", so it will come as no surprise to learn that there are also more adults in the capital who belong to / help out at a charity than anywhere else in the country.

Every day of the working week Metro (London) and the London Evening Standard reach 2.5 million predominately upmarket Londoners. Our publications provide the perfect platform for charities to showcase their cause and fundraising activities to more Londoners than any other national newspaper.

In London, Metro and the Evening Standard allow you to reach:

  • 2,489,000Adults - more than any other national newspaper
  • 1,445,000ABC1 Adults - more than any other national newspaper
  • 1,155,000Adults who have donated to charity in the last 12 months
    - more than any other national newspaper
  • 468,000Adults who strongly agree with the statement "I would be willing to volunteer my time for a good cause" - more than any other national newspaper
  • 292,000Adults who help out at/belong to a charity
    - more than any other national newspaper
  • 384,000Adults who have responded to a classified advertisement in the last 12 months
    - more than any other national newspaper
  • 182,000Adults who have donated £150 or more to charity in the last 12 months
    - more than any other national daily newspaper.
I just wanted to send you a massive thank you for all your help with the 2013 Town and Gown 10k series. The amount of coverage you provided us was fantastic and we saw an increase in  participation from previous years. A summary from 2012 to 2013 is as follows: Oxford:
25% increase in registrations from 2012 to 2013
68% increase in income raised from the 2012 event
The Metro was one of our top 4 recruitment tools, attracting cold participants. Cambridge:
60% increase in registrations from 2012 to 2013
47% increase income raised from the 2012 event.  
The Metro again was one of our top 4 recruitment tools, attracting cold participants As you can see we have really increased participation numbers and created more awareness of the Town and Gown 10k run series and Muscular Dystrophy Campaign, I do believe the Metro has played a massive part in this.
Toya Champ, Challenge Events Manager, Muscalar Dystrophy Campaign
 
Advertising in Metro and the London Evening Standard is really important to us. It enables us to speak to our key supporters. We have generated a tremendous amount of support from advertising with you and we see this as a very important way of helping us to connect with Londoners.Laura Savory, Senior Fundraising Manager, Great Ordmond Street Hospital Children's Charity
The Evening Standard and Metro work really well for the Scope Events team and has a positive influence on our sign-ups and website hits when we place a full page advert with them. Events such as London to Paris 24 seem to resonate well with the capital’s commuters.Sarah Finlayson, Challenge Events Marketing Executive at disability charity Scope
We advertised a new public event in the Evening Standard and Metro using 8 quarter pages.  When we started advertising we had 38 sign ups and by the end we had to stop taking bookings with more than 700 people registered.  The team at Evening Standard and Metro were very flexible and helped us decide when to advertise and who to pitch at.  Advertising within these publications was an excellent investment for us.Tom Smith, Chief Executive, British Society of Gastroenterology
We have been using Metro and Evening Standard for a number of years to market our charity fundraising events. They continue to be an important part of our marketing mix.Marietta Richardson, Challenge Events Manager, Alzheimer's Society
We are delighted with the results from our first ever challenge event promotions and several adverts with various companies have proved to us that the Metro is really the only worthwhile publication to recruit consistently.Caty Batten, Supporter Fundraising Events Officer, VSO UK
Source: NRS July 2015 - June 2016 London ITV. TGI April 2015 - March 2016 London ITV