MetroEvening Standard*



What is the difference between display and classified advertising?

There are several components that define a display advertisement but size is not one of them. From a technical point of view, one major difference between Classified and Display advertising is that there are eight columns to a page for classified whilst a display page has seven columns. In terms of the various categories (or classifications) that advertisements are booked under, a job advertisement will always be classified and an advertisement on page three will always be display. Classified advertisements are grouped by their respective category and will be clearly marked on the page under a classification heading. If a display advertisement is smaller than a full page it will be surrounded by editorial, if it's a full page it will be facing editorial content.

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