Travel
The Importance of London
London as a region is home to five international airports and known as Europe’s transport hub. The capital provides direct access to more than 450 destinations worldwide. In fact, London Heathrow is the world’s busiest airport, handling over 60 million passengers a year.
The importance of holidays to Londoners is reflected in the fact that London is home to over 1.6 million adults who have taken 2 or more holidays abroad in the last 12 months, this is more than any other region in the country. Londoners also spend more on their holidays with the average spend on their last holiday coming in at £1,439 (excluding spending money).
Editorially supported marketplaces appear every Monday, Wednesday and Friday in Metro (London) and every Monday and Wednesday in the London Evening Standard covering a range of topics including; exotic long-haul holidays, city breaks and luxury UK holidays to name but a few.
Metro (London) and the Evening Standard's travel pages allow you to reach over 2.4 million predominately upmarket Londoners who have a propensity to travel.
In London, Metro and the Evening Standard allow you to reach:
- 2,426,000 Adults - more than any other national newspaper.
- 1,609,000 ABC1 Adults - more than any other national newspaper.
- 371,000 Adults who have been on 2 or more holidays abroad in the last 12 months
- more than any other national newspaper. - 87,000 Adults who have been on 4 or more holidays abroad in the last 12 months
- more than any other national newspaper. - 568,000 Adults who have been on a short break abroad in the last 12 months
- more than any other national. - 716,000 Adults who have taken a short break in the British Isles in the last 12 months
- more than any other national newspaper - 453,000 Adults who spent more than £1,750+ (excluding spending money) on their last holiday - more than any other national newspaper.
- 187,000 Adults who have booked a holiday as a result of a newspaper/magazine advertisement in the last 12 months - more than any other national newspaper.
- 107,000 Adults who have responded to a classified advertisement in a free newspaper/magazine the last 12 months - more than any other national newspaper.
Source: NRS Jan - Dec 2011 London ITV. TGI October 10 - September 2011 London ITV
