Social Care Feature
5th March 2012
London’s prime asset is its human capital: a large, highly-skilled, diverse and
multi-cultural workforce. In fact, London is home to Europe’s largest regional workforce - more than 9.8 million, with one in three holding a university degree
London is home to nearly 800,000 adults who work in public sector occupations, no other region can offer greater coverage of this sector. The capital also offers over 200,000 adults who work in social care occupations.
On 5th March 2012, Metro (London) and the Evening Standard will be publishing an editorially supported Social Care feature. This feature will provide the platform to recruit from London’s growing pool of diverse and talented public sector workers.
In London, Metro (London) and the London Evening Standard allow you to reach:
- 2,417,000 Adults - more than any other national newspaper.
- 989,000 Adults from an ethnic minority - more than any other national newspaper.
- 961,000 Adults educated to degree level or higher
- more than any other national newspaper. - 532,000 Adults aged 18-34 educated to degree level or higher
– more than any other national newspaper. - 349,000 Adults who intend to change job in the next six months
– more than any other national newspaper. - 217,000 Adults working in public sector occuaptions
- more than any other national newspaper. - 46,000 Adults working in social care and related occupations - more than any other quality national newspaper.
Market Place
In the last 12 months, Metro and the Evening Standard has carried 76% of London based private sector social care vacancies advertised in the national press - more than any other national newspaper.
Source: NRS Jan 11 - Jun 11 / NRS Jul 10 - Jun 11 / TGI Jul 10 - Jun 10, London ITV.
www.thinklondon.com
www.thinklondon.com
