Restaurants
London is home to over 12,000 restaurants and some 5,000 pubs and bars.It is a city that relentlessly works to strengthen its position as the gourmet capital of the world. London's ability to compete with other food cities is demonstrated by the choice of cuisine from over 50 countries as well as the fact that it plays host to over 35 Michelin starred restaurants.
Londoners work longer hours than adults from any other region in the UK, meaning leisure time is of massive importance and the number and variety of restaurants and bars is not a luxury, but a necessity.
To put this into perspective London is home to more adults than any other region in the UK who definitely agree with the statement "I enjoy splashing out on a restaurant meal".
Every day of the working week Metro and the Evening Standard allow your advertisement to be seen by over 2.4 million predominately upmarket Londoners - more than any other national newspaper.
- 2,417,000 Adults - more than any other national newspaper.
- 1,642,000 ABC1 Adults - more than any other national newspaper.
- 758,000 Adults who definitely agree with the statement "I often eat in good restaurants"
– more than any other national newspaper. - 476,000 Adults who are heavy restaurant goers - more than any other national newspaper.
- 596,000 Adults who definitely agree with the statement 'I get a lot of pleasure out of food'
- more than any other national newspaper. - 318,000 Adults who definitely agree with the statement 'I enjoy splashing out on a meal in a restaurant' - more than any other national daily newspaper.
- 132,000 Adults who definitely agree with the statement 'I like to go to trendy places to eat and drink' - more than any other national newspaper.
Source: NRS January 2011 - July 2011 / TGI April 2010 - March 2011, London ITV.
