Motors
Every Wednesday and Friday, Metro (London) and the Evening Standard publish editorially* supported motoring pages that showcase both new and used cars as well as providing readers with valuable insight into the latest developments within the automotive industry.As a region London is home to a quarter of all adults who intend to buy a new car in the next 6 months as well as more adults who are very interested in the motoring pages of newspapers.
Metro (London) and the Evening Standard's editorially lead advertising platforms provide the perfect environment to reach an audience with both an interest in reading about cars and purchasing intentions.
Advertising in Metro (London) and the Evening Standard will allow you to reach more Londoners than any other national newspaper.
In London, Metro and the Evening Standard allow you to reach:
- 2,426,000 Adults - more than any other national newspaper.
- 1,609,000 ABC1 Adults - more than any other national newspaper.
- 824,000 ABC1 Adults with 1 or more cars in the household
- more than any other national newspaper. - 475,000 AB Adults with 1 or more cars in the household
- more than any other national newspaper. - 193,000 Adults who are very interested in the motoring pages of newspapers
- more than any other national newspaper. - 160,000 Adults who intend to obtain a new car in the next 6 months
- more than any other national newspaper. - 245,000 Adults who have responded to a classified advertisement in the last 12 months
- more than any other national newspaper.
In the last 12 months, Metro (London) & the Evening Standard carried 19% of all motors advertising (ccms) carried in the national press - more than any other national newspaper.
Source: NRS Jan - Dec 2011 / TGI Oct 10 - Sep 11 ITV London.
NMR Jan - Dec 2011.
*Editorial appears Wednesday in Metro and Friday in the Evening Standard.
NMR Jan - Dec 2011.
*Editorial appears Wednesday in Metro and Friday in the Evening Standard.
For more information call
020 79 38 38 38
020 79 38 38 38