Metro
Metro is a worldwide media phenomenon and is published in over 100 major cities in 20 countries across Europe, North and South America and Asia. Since it’s launch in London in 1999, Metro has experienced incredible growth, it is now the UK’s 3rd largest daily national newspaper with a distribution of over 1.3 million copies and a readership of over 3.4 million.The key to Metro’s success is the ability to deliver the right product, at the right time, in the right place to the right people. Metro reaches an audience that previously did not buy a national daily newspaper, an audience deemed to be too busy to read existing newspapers and an audience advertiser’s were struggling to reach.
Metro has changed the perception of newspapers to a cash rich, time poor urban audience, an audience that wants a short, sharp read to wake them up. Designed to be a concise read Metro contains bite-sized national and international news wrapped around local information – entertainment previews, listings, weather and travel.
Metro’s reach now extends well beyond print and has established itself as a multi platform media brand spanning across mobile, online, brand to hand, events, UGC, branded publishing and reader data. The latest edition to Metro's multi platform offering is an application available on both the iPhone and iPad.
In short, Metro provides its readers with a ‘news download’ Monday to Friday.
Source: NRS Jan - June 2011.
