Metro Tablet Edition Launched
Metro has launched a Metro Tablet Edition, the first-ever interactive version of the newspaper designed specifically for the iPad, downloadable for free from Apple's App Store.Metro's brand new tablet app has been designed to replicate the paper's daily edition while tailoring reading experiences to individual needs.
It provides everything the paper has to offer but is completely interactive with handy links, news videos, film trailers and music clips as added extras.
The Tablet Edition is also available in the recently launched Apple Newsstand app, which means users can subscribe for free and have each edition downloaded automatically overnight.
Each edition, available every weekday at 4am, contains articles and features from the paper specially designed to give the best interactive experience for iPad users, as well as video and photo galleries.
"We are determined to enable our audience to read and enjoy Metro wherever and whenever it suits them and the Tablet Edition is our latest digital product launch to help us achieve that goal.
It's very exciting to be both the only national free daily newspaper in the UK and the only free daily publication within Newsstand and we look forward to finding out what our users think of Metro in this format."
Jamie Walters – Director of Digital
Launch advertisers included Blockbuster, DFS, NatWest, Orange, Specsavers and Universal Pictures.
"This is not a website-like product. It is very much a daily edition, designed to replicate the paper reading experience on a device built for consuming high quality media.
We believe we have produced a product that takes full advantage of this giving maximum value to both consumers and to advertisers."
Jamie Walters – Director of Digital
020 79 38 38 38