Mail Order
Internet penetration in the UK has recently peaked at around 70% of the population. Shopping is a key activity for those adults with online access – 90% of those with internet connections say they have bought something online in the last 12 months.And the popularity of buying online has increased in spite of the recession. Some 42% of consumers say they have bought more than last year against 16% who say they have bought less.
London is home to more adults than any other region in the UK who have purchased a mail order product in the last 12 months. In fact, there are over 1.3 million adults living in the capital who definitely agree that "Shopping online makes my life easier", so it will come as no suprise to learn that 44% of Londoners have purchased a product or service online in the last 4 weeks.
Metro (London) and the Evening Standard provide the platform to reach over 2.4 million Londoners - more than any other national newspaper.
In London, Metro and the Evening Standard allow you to reach:
- 2,417,000 Adults - more than any other national newspaper.
- 1,642,000 ABC1 Adults - more than any other national newspaper.
- 1,237,000 Adults who have purchased products or services online in the last 4 weeks
- more than any other national newspaper. - 606,000 Adults who have purchased a mail order product in the last 12 months
- more than any other national newspaper. - 373,000 Adults who definitely agree with the statement "It is worth paying extra for quality goods - more than any other national newspaper.
- 362,000 Adults who definitely agree with the statement "Shopping online makes my life easier - more than any other national newspaper.
- 326,000 Adults who have responded to a classified advertisement in the last 12 months
- more than any other national newspaper.
Source: NRS January 2011 - July 2011 / TGI April 2010 - March 2011, London ITV.
