Loans
In the current financial climate of economic uncertainty it is not surprising to find that 84% of Britain’s population have financial worries.Londoners are not afraid to make the most of the loan and credit deals that are on offer. As a region London is home to more people who use a credit card daily, have 4 or more credit cards and spend more on their credit cards than adults from anywhere else in the UK.
Metro (London) and the Evening Standard allow you, the advertiser, to reach more Londoners than any other national newspaper.
In London, Metro and the Evening Standard reach:
- 2,417,000 Adults - more than any other national newspaper.
- 1,642,000 ABC1 Adults - more than any other national newspaper.
- 384,000 Adults who use a credit card at least once a week
– more than any other national newspaper. - 105,000 Adults who agree strongly with the statement 'I use a credit card for things I couldn't normally afford' - more than any other national newspaper
- 104,000 Adults who have taken out a loan in the last 12 months
- more than any other national newspaper. - 103,000 Adults who have taken out a loan directly with a finance company
- more than any other national newsaper - 83,000 Adults who have 4 or more credit cards
- more than any other national daily newspaper.
Source: NRS Jan - June 2011 London ITV. TGI April 10 - March 11 London ITV.
