Health & Beauty
The UK’s Health and Beauty industry is extremely vibrant with a broad and expanding customer base. The market is estimated to have grown by £617 million (17%) between 2008 and 2010 to reach an estimated worth of £2.3 billion.Non-surgical procedures are estimated to account for almost 92% of all procedures and for almost three quarters of value in 2010.
An estimated 19 million adults would like to have some form of cosmetic surgery, surgery is more appealing to younger adults: almost six in ten 16-24-year-olds would like surgery compared to just three in ten over-55-year-olds.
London's importance to the health and beauty industry should not be underestimated. Adults living in the capital are a health and image conscious breed, ultimately London is home to more adults who would consider having cosmetic suregry than any other region in the UK.
Every day of the working week Metro and the Evening Standard allow you to reach over 2.4 million predominately upmarket Londoners - more than any other national newspaper.
In London, Metro and the Evening Standard allow you to reach:
- 2,417,000 Adults - more than any other national newspaper.
- 1,642,000 ABC1 Adults - more than any other national newspaper.
- 410,000 Adults who definitely agree with the statement "It is important to be attractive to the opposite sex" - more than any other national newspaper.
- 455,000 Adults who are interested in innovations in cosmetics
- more than any other national newspaper. - 425,000 Adults who definitely agree with the statement "I should do more about my health"
- more than any other national newspaper. - 218,000 Adults who definitely agree with the statement "Most of the time I am trying to lose weight" - more than any other national newspaper.
- 74,000 Adults who definitely agree with the statement "I would consider having cosmetic surgery" - more than any other national newspaper.
Source: NRS January 2011 - July 2011 / TGI April 2010 - March 2011, London ITV.
