Foster Care Fortnight
Foster Care Fortnight, running this year from 17th-30th May, is an annual campaign that raises the profile of fostering and highlights the need for more foster carers.Fostering is changing; foster carers play a vital role in caring for and supporting fostered children, there are over 51,000 children in the UK who cannot live with their own families and are being looked after by foster carers.
This year’s campaign, under the strapline “Do you have the skills to foster?”, aims to encourage people to consider a career in fostering and focuses on the personal and professional skills that a modern foster carer needs to fulfill the role of a child care expert. Foster Care Fortnight 2010 will highlight the changes needed to recruit and retain more foster carers.
To coincide with Foster Care Fortnight, Metro (London) and the London Evening Standard will be publishing two editorially* supported features. Editorial will aim to give a greater understanding of what it takes to become a foster carer as well as showcase a number of organisations and recruiters that are committed and passionate about fostering.
The nature of our readership will ensure that the Foster Care Fortnight message: "Do you have the skills to foster?" will reach a diverse, educated audience who are prepared to volunteer their time for a good cause.
Feature Dates
| Monday | 17th | May |
| Monday | 24th | May |
Previous Features - May 2009
Size: 589KB
Type: Adobe PDF File
Size: 321KB
Type: Adobe PDF File
In London, Metro and the Evening Standard allow you to reach:
- 2,490,000 Adults – more than any other national newspaper
- 708,000 Adults aged 18–44 educated to degree level or higher
– more than any other national newspaper. - 702,000 Adults aged 18-44 from an ethnic minority
– more than any other national newspaper. - 436,000 Adults who definitely agree with the statement 'I would be willing to volunteer my time for a good cause' - more than any other national newspaper
- 367,000 Adults who intend to change job in the next six months
– more than any other national newspaper. - 342,000 Adults working in public sector occupations
– more than any other national newspaper. - 41,000 Adults working in social care and related occupations -
more than any other national newspapers**
Market Place
In the last 12 months, RecruitLondon has carried 93% of London based private sector social care vacancies advertised in the national press - more than any other national newspaper.
Source: NRS January 08 - December 09, TGI July 08 - June 09, ITV London. NMR Feb 09 – Jan 2010.
*Editorial to appear in the Evening Standard. **With the exception of The Mail on Sunday and The Daily Mail.
*Editorial to appear in the Evening Standard. **With the exception of The Mail on Sunday and The Daily Mail.
