Debt Management
The Office for Budget Responsibility (OBR) predicts that household debt will reach £1.8bn by the end of 2015, which is a growth of £159m a day. This would take the average household debt in the UK to £72,341 per household.Total UK personal debt at the end of July 2010 stood at nearly £1.5bn.
The Citizen's Advice Bureau are taking over 9,000 new calls daily regarding personal debt and 84% of Britain’s population still feel that they have financial worries suggesting that although there are signs of recovery, confidence is not back to where it was before the recession.
London as a region has a population who are more likely than the national average to have 3 or more credit cards. The capital is also home to more adults who have a loan with a value of £10,000 or more than any other region in the country.
Every Monday, Metro (London) and the London Evening Standard provide you, the advertiser, with the platform to reach over 2.4 million Londoners - no other national newspaper reaches more Londoners.
In London, Metro and the Evening Standard allow you to reach:
- 2,417,000 Adults - more than any other national newspaper.
- 1,642,000 ABC1 Adults - more than any other national newspaper.
- 1,1079,000 Homeowners - more than any other national newspaper.
- 1,054,000 ABC1 Adults in full time employment - more than any other national newspaper.
- 658,000 Adults Who have 3 or more credit cards - more than any other national newspaper
- 298,000 ABC1 Adults who on average use a credit credit at least once a month
- more than any other national newspaper. - 105,000 Adults who agree strongly with the statement 'With a credit card I can buy things I could not normally afford' - more than any other national newspaper.
Source: NRS Jan - June 2011 London ITV. TGI April 10 - March 11 London ITV.
