Debt Management
The Office for Budget Responsibility (OBR) predicts that household debt will reach £1.8bn by the end of 2015, which is a growth of £159m a day. This would take the average household debt in the UK to £72,341 per household.Total UK personal debt at the end of July 2010 stood at nearly £1.5bn.
The Citizen's Advice Bureau are taking over 9,000 new calls daily regarding personal debt and 84% of Britain’s population still feel that they have financial worries suggesting that although there are signs of recovery, confidence is not back to where it was before the recession.
London as a region has a population who are more likely than the national average to have 3 or more credit cards. The capital is also home to more adults who have taken out a personal loan of £5,000 or more in the last 12 months than any other region in the country.
Every Monday, Metro (London) and the London Evening Standard provide you, the advertiser, with the platform to reach over 2.4 million Londoners - no other national newspaper reaches more Londoners.
In London, Metro and the Evening Standard allow you to reach:
- 2,414,000 Adults - more than any other national newspaper.
- 1,595,000 ABC1 Adults - more than any other national newspaper.
- 1,151,000 Homeowners - more than any other national newspaper.
- 980,000 ABC1 Adults in full time employment - more than any other national newspaper.
- 632,000 ABC1 Adults who on average use a credit credit at least 2/3 times a month
- more than any other national newspaper. - 414,000 Adults who agree with the statement 'With a credit card I can buy things I could not normally afford' - more than any other national newspaper.
- 37,000 Adults who have taken out a personal loan of £5,000 or more in the last 12 months
- more than any other national newspaper.
Source: NRS July 09 - June 10 / TGI Apr 09 - March 10 ITV London.
