Creative Solutions

• • Metro

    

  • Evening Standard

    

  • ES Magazine

    

  • H&P

    

• Printed Solutions

  • AdvertorialsAdvertorials
    

    Advertorials

    Advertorials are a powerful medium designed to ‘stand out’ from traditional advertisements by simulating editorial content. All of our newspapers provide a complete service from initial brief through to copywriting, photography/picture search, layout, subbing and reproduction.
    
    The client has the right of amendment throughout. Copy and artwork is subjected to editorial approval.
    
    

  • Barn DoorsBarn Doors
    

    Barn Doors

    Barn doors are a fantastic creative platform, however, in order to protect the integrity of ES Magazine, the format is strictly reserved for advertisers with the right fit with ES Magazine.
    
    

  • Cover Wraps Cover Wraps
    

    Cover Wraps

    Cover wraps achieve massive standout as it is the first thing that readers will see when they pick up the newspaper. Standard or high quality glossy paper is wrapped around the publication which is then distributed by merchandisers or via usual channels. Cover wraps can be distributed to specific areas of London if required.
    
    

  • Bespoke Ad Sizes Bespoke Ad Sizes
    

    Bespoke Ad Sizes

    A number of bespoke advertisement sizes are available within the Evening Standard, Metro and London Lite. Creative options available include breakouts, L-shapes, fireplaces and bookends as well as many more.
    
    

  • GatefoldsGatefolds
    

    Gatefolds

    Gatefolds are a dramatic way of gaining readers’ attention, because of their size; they provide more space for clients to get information across. Gatefolds can be situated at the front or back of a printed publication, or both (6pp and 8pp versions can be stitched into the centre of the magazine).
    
    

  • InsertsInserts
    

    Inserts

    Inserts are intrusive and provide the opportunity for longer copy and a response mechanism to be included in the creative.
    
    Both standard and glossy inserts can be stapled into the publication and the capacity to use tip-ons and gatefolds as part of the insert creative is also possible.
    

  • Inverted magazines and advertsInverted magazines and adverts
    

    Inverted magazines and adverts

    Inverted magazines and advertisements are both impactful and versatile, and they provide an excellent platform to showcase creative work. Within ES Magazine it is possible to publish inverted magazines, these are essentially an extended advertorial with a tailor made front cover at the back of the magazine.
    
    It is also possible to publish inverted advertisements within our newspaper portfolio. London Lite has also carried an inverted wrap, providing standout and the capacity to carry pages of additional copy.
    
    

  • PolybagsPolybags
    

    Polybags

    Publications are sealed in a polybag, four colour printing is available on both sides of the bag. Branded polybags are often used to distribute and draw attention to a supplement or booklet inside and can provide a high visibility advertising solution.
    
    

  • SponsorshipSponsorship
    

    Sponsorship

    There are a number of sponsorship opportunities available across our print media portfolio including editorial, client and advertorial.
    
    Editorial publish supplements annually and on an ad-hoc basis which can be sponsored by clients.
    
    Clients can sponsor a supplement which is not being covered by the editorial departments; the subject matter and content are agreed between the client and our editors. These supplements are produced to the client’s brief, giving more control over the content than a sponsored supplement.
    
    Advertorials are a powerful medium designed to ‘stand out’ from traditional advertisements by simulating editorial content that our brands offer. All papers provide a complete service from the initial brief through to copywriting, photography/picture search, layout, subbing and reproduction.
    
    In all of the above editorial content is presented to the client prior to booking, though the client doesn’t have control over what is written.
    When appropriate, supplements are promoted across the portfolio i.e Evening Standard, Metro, London Lite and relevant online channels.
    
    

• Promotions & Readers Offers

  • Promotions and Readers OffersPromotions and Readers Offers
    

    Promotions and Readers Offers

    Research from the National Incentive Survey shows that promotional offers are the most effective way to make consumers buy products.
    
    Our brands do the hard work for you, taking your offering direct to the target audience. Reader promotions can involve anything that is relevant to our readers, from a 2 for 1 at a top restaurant and gig tickets through to winning a new flat or car.
    
    For more information call 020 7361 5006.
    
    
    
    

• On Street Solutions

  • Sampling/Brand to HandSampling/Brand to Hand
    

    Sampling/Brand to Hand

    Free product samples are a great way to make consumers both trial and buy your products.
    
    In conjunction with above-the-line activity our brands can organise sampling opportunities at venues and locations across London, including tube stations, mainline concourses and supermarkets.
    
    Depending on the product and distribution, sampling may be supported via advertisements across our print portfolio and branded merchandisers.
    
    

    

  • Sponsorship and Roadshows Sponsorship and Roadshows
    

    Sponsorship and Roadshows

    In certain circumstances we will act as official media partners at specific events.
    
    

    

    
    

  • Digital Vendor Screens Digital Vendor Screens
    

    Digital Vendor Screens

    The Evening Standard currently has over 300 vendor sites throughout London, the majority are concentrated in zone one. We have recently modernised all of our vendor sites, 90 of which now feature digital boards, which can be used by clients to showcase their brands. This channel will put your message right in the heart of London at some of our busiest vendor sites, ensuring high visibility for your message.
    
    

    

    
    
    

• Cross Media Solutions

  • Cross Media SolutionsCross Media Solutions
    

    Cross Media Solutions

    Integrating a digital element to a press campaign allows advertisers to increase reach and frequency as well as the level of engagement the consumer has with a brand.
    
    The Evening Standard, Metro and London Lite have a number of websites that can be integrated into a print campaign. The online element of a campaign can utilise traditional online advertising formats such as banners, skyscraper, MPU’s, buttons, page peels, roadblocks and microsites.
    

• User Generated Content

  • User Generated ContentUser Generated Content
    

    User Generated Content

    Metro’s companion website www.metro.co.uk, launched MEview(co.uk) and MEmusic(co.uk) in response to demand from the 70% of Metro readers who regularly visit websites that accommodate User Generated Content (UGC). MEview allows content creators to ‘earn by view’, the more hits they get, the more money they make. A pre-roll advertisement is screened every time the clip is watched and earns the creator a ‘royalty’. MEmusic is dedicated to unsigned bands, and every time a track is bought, 70% of the cash goes straight to the artist.
    
    Additional opportunities such as sponsorship, viral competitions, display and pre-rolled advertising are also available on both of these platforms.
    

• Mobile Phone Advertising

  • Mobile Phone AdvertisingMobile Phone Advertising
    

    Mobile Phone Advertising

    Metro.co.uk’s most popular channels are now available on mobile phone including News, Sport, Showbiz and the Weird Channel. Display advertising appears throughout the site and between channels.

• Events

  • EventsEvents
    

    Events

    Events provide a great opportunity to bring your brand to life. From film screenings, festivals, shopper nights and pub quizzes we can organize events that bring readers into direct contact with your brand. Our understanding of our readers means that we can help create and manage the right kind of event for the desired audience, we also provide press coverage to support and promote the event to as many readers as possible.