Charity Special 2012
Charities rely heavily on the propensity to give and volunteer one's time. Fundraising events and challenges are a great way to encourage donations and involvement; they can vary from charity walks & runs to sky dives and mountain treks.As a region, 67% of Londoners have donated to charity in the last 12 months, with over 1.5 million donating more than £100. Every day of the working week Metro reaches 1.8 million predominately upmarket Londoners.
Metro provides the perfect platform for charities to showcase their cause and fundraising activities to more adults who raise money via charity fundraising events than any other national newspaper.
On Tuesday 24th January 2012, Metro (London) will be publishing an editorially supported Charity Special 2012 feature.
Environment
Size: 3033KB
Type: Adobe PDF File
Size: 1801KB
Type: Adobe PDF File
Size: 328KB
Type: Adobe PDF File
Size: 279KB
Type: Adobe PDF File
In London, Metro allows you to reach:
- 1,808,000 Adults - more than any other national newspaper.
- 1,162,000 ABC1 Adults - more than any other national newspaper.
- 876,000 Adults who have donated to charity in the last 12 months.
- 314,000 Adults who raise money for chairty by fundraising via charity events
- more than any other national newsdpaper. - 241,000 Adults who definitely agree with the statement "I would be willing to volunteer my time for a good cause".
- 229,000 Adults who belong to / help out a charity
- more than any other national newspaper - 179,000 Adults who have responded to a classified advertisement in the last 12 months
- more than any other national newspaper - 216,000 Adults who have donated more than £100 to charity in the last 12 months.
We love to hear of the success our advertisers have had with our products, below is what one of our charities have had to say:
"We have been advertising in Metro (London) and the London Evening standard for about 18 months and are very pleased with the results.
Response is immediate and we are able to reach a wide audience who would not necessarily come into contact with the charity otherwise. Both papers are now a key part of our marketing strategy."
Marietta Richardson
Challenge Events Manager - Alzheimer’s Society
Source: NRS January 2011 - July 2011 / TGI July 2010 - June 2011, London ITV.
Future Foundation: Charities Awareness Study Feb 2011.
Future Foundation: Charities Awareness Study Feb 2011.
