Charity Special
6th February 2012
Charities rely heavily upon support and a willingness to give. Londoners' propensity to offer support and donate their time is highlighted by the fact that there are more adults living in the capital who have donated to charity in the last 12 months than any other region in the UK.
As well as financial support, there are also more adults living in London who would volunteer their time for a good cause as well as more adults who belong to a charity than any other region in the UK.
On 6th February 2012, Metro (London) and the Evening Standard will be publishing an editorially supported Charity Special. This feature will provide the platform for registered charities to increase awareness of their cause as well as recruit fundraisers and volunteers.
Advertising in this feature means your advertisement will appear in Metro (London) and the London Evening Standard allowing you to reach over 2.4 million Londoners.
In London, Metro and the Evening Standard allow you to reach:
- 2,417,000 Adults - more than any other national newspaper.
- 1,100,000 Adults aged 18-44 in full time employment
- more than any other national newspaper. - 766,000 Adults aged 18-44 from an ethnic minority
- more than any other national newspaper. - 734,000 Adults aged 18-44 who are educated to degree level or higher
- more than any other national newspaper. - 451,000 Adults who intend to change jobs in the next 6 months
- more than any other national newspaper. - 217,000 Adults who work in public sector occupations
- more than any other national newspaper. - 75,000 Adults from an ethnic minority who work in public sector occupations
- more than any other national newspaper. - 363,000 adults who strongly agree with the statement 'I would be willing to volunteer my time for a good cause' - more than any other national newspaper.
- 370,000 adults who belong to or help out with a chairty organisation - more than any other national newspaper.
- 349,000 adults who have donated more than £100 to charity in the last 12 months - more than any other national newspaper.
- 66,000 adults who state they are motivated to donate to charity through newspaper/magazine appeals - more than any other national newspaper.
Source: NRS Jan 10 - Dec 10 London ITV, TGI Jan 10 - Dec 10. www.thinklondon.com
