Charities
Charities are part of British life and range from small groups meeting local needs to well-known major charities with budgets of millions. In the UK, there are over 180,000 registered charities with a total income of £52 billion.Charities receive support from society in many ways, the most popular way members of the public donate to charity is to make purchases in a charity shop. A recent study has shown public trust and confidence in charities is high; 46% of adults have donated to charity in the last 3 months.
As a region, 67% of Londoners have donated to charity in the last 12 months, with over 1.5 million donating more than £100.
As well as financial donations, charities rely on the public to donate their time and support. There are more adults living in London than any other region in the UK who definitely agree with the statement "I would be prepared to volunteer my time for a good cause", so it will come as no suprise to learn that there are more adults living in the capital than any other region in the UK who belong to / help out a charity.
Every day of the working week Metro (London) and the London Evening Standard reach over 2.4 million predominately upmarket Londoners. Our publications provide the perfect platform for charities to showcase their cause and fundraising activities to more Londoners than any other national newspaper.
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In London, Metro and the Evening Standard allow you to reach:
- 2,417,000 Adults - more than any other national newspaper.
- 1,642,000 ABC1 Adults - more than any other national newspaper.
- 1,511,000 Adults who have donated to charity in the last 12 months
- more than any other national newspaper. - 539,000 Adults who definitely agree with the statement "I would be willing to volunteer my time for a good cause" - more than any other national newspaper.
- 369,000 Adults who belong to / help out a charity
- more than any other national newspaper - 326,000 Adults who have responded to a classified advertisement in the last 12 months
- more than any other national newspaper - 325,000 Adults who have donated more than £100 to charity in the last 12 months
- more than any other national newspaper.
We love to hear of the success our advertisers have had with our products, below is what one of our charities have had to say:
"We have been advertising in Metro (London) and the London Evening standard for about 18 months and are very pleased with the results.
Response is immediate and we are able to reach a wide audience who would not necessarily come into contact with the charity otherwise. Both papers are now a key part of our marketing strategy."
Marietta Richardson
Challenge Events Manager – Alzheimer’s Society
Source: NRS January 2011 - July 2011 / TGI April 2010 - March 2011, London ITV.
Future Foundation: Charities Awareness Study Feb 2011.
Future Foundation: Charities Awareness Study Feb 2011.
