Demand for rented accommodation in London will always be high due to the transient nature of the city's population. The London lettings market continues to experience high growth levels, as first time buyers find it hard to secure finance landlords are able to seek higher yields on their properties as demand out-weighs supply. Every month Homes & Property publishes a Lettings feature that provides advertisers with the opportunity to showcase their portfolio of rental properties. Homes & Property is read by 403,000 ABC1 adults who live in rented accommodation, in fact readers of Homes & Property are 40% more likely to be ABC1 adults and living in rented accommodation than the average Londoner.
In the last 12 months, the Evening Standard has carried more lettings advertising than any other paid for national newspaper. Source: NRS July 2015 - June 2016 London ITV NMR July 2015 - June 2016